2025 Economic Update: Finding Clarity Amidst Change

Hello and Happy New Year! 2025 has started with a bang for Southern First - great activity and growth, adding new…

Summer Economic Update: Noteworthy Headlines & Their Effect

Another great, fun, tiring, hot, and entirely too short summer is nearing an end, and our Southern First team is…

Spring Economic Update: In Bloom

Spring is here, which has us in a cheery mood as we wash the pollen off our cars and enjoy some wonderful weather.…

The Clearing Horizon: 2024 Economic Update

2024 – let’s go! Our Southern First team is entering the year with gratitude for a great holiday season and…

Fall 2023 Market Update

Hello from Southern First! It seems that with enough football, pumpkin spice, sweaters, and Autumn-themed baby…

Economic Update: Spring 2023

Welcome to Spring! Our team is already finding ways to enjoy the outdoors – team outings, ballgames, and…

2023 Housing Market Update: A Light at the End of the Tunnel

Though last year’s mortgage rate increases brought a slow-down in home sales, our fast-growing markets are…

Economic Update: Winter 2022

‘Tis the season! We hope this finds you enjoying all that the holidays bring. We at Southern First have enjoyed…

As the Leaves Fall, Will the Housing Market?

It’s officially fall! We are starting to see cooler temperatures in the forecast, but will we see the housing…

Economic Update: Q3 2022

Welcome to the Dog Days of Summer! In case you found yourself wondering where that phrase comes from (like I did),…