How Knowing Your Banker Benefits Your Business

One of the most positive side effects of COVID may prove to be the boom in entrepreneurship. Before last year, the…

One Question That Will Change How You Make Decisions

We are faced with a never-ending stream of decisions from the moment we wake up in the morning. Some sources…

11 Ways Parents Can Help Graduates Build Credit

In her 20+ years of experience helping clients establish or rebuild their credit as a lender, Southern First’s…

How Buyers Can Compete in a Hot Real Estate Market

Today’s real estate market is unlike any we have seen in recent history. Low interest rates and a lack of inventory…

How to Approach Recruiting & Retention in 2021

One of the most profound impacts of the pandemic happened within the job market, and it affected employers and…

Economic Update – Clearing Skies

Friends, Welcome to Spring! Now more than ever, here’s to the idea that this is indeed a time of hope, rebirth, and…

Serving Others & Impacting Communities When They Need It Most

At Southern First, one of our core values is to serve others, and our mission is to impact lives in the communities…

Tiny Changes Can Lead to Remarkable Results

When the pandemic hit, our busy day-to-day lives came to a crashing halt, and we were all forced to slow down. As…

Three Things to Know Before Buying a House

With the rapid dip in the "cost of money", we have all seen home buying and re-financing skyrocket. It seems that…

Making the World a Better Place, One House at a Time

Maslow famously identified our physiological needs such as housing, food, and sleep as the very foundational…